Dr. Adam Smith is the founder and chief executive officer of Reef Ecologic, an Australian based company and social enterprise that provides research and monitoring, strategic advice, and capacity building to facilitate sustainable outcomes. Adam is a ken free diver and SCUBA diver and collaborates work with local communities, scientists, business and traditional owners to share knowledge and improve sustainable management of reefs and our planet. He has expertise in many marine citizen science tools and He is the leading citizen scientist for iNaturalist in the GBR region .